29 Client Success Stories.

For five years, I worked directly with entrepreneur Moe Sweiss as a marketing manager and strategic business advisor.

At Canada School of Barbering, I helped transform customer acquisition through advertising campaigns that delivered a reported 38× return on ad spend. Student demand grew to fill the school's capacity and create enrollment backlogs months into the future.

When our partnership began, the school could accommodate approximately 20 students monthly at $3,500 CAD tuition. During its evolution, the business expanded into a significantly larger training campus, increased its enrollment capacity, raised tuition to approximately $8,500 CAD, and established a second location in Calgary.

I helped develop the marketing strategy, branding, conversion systems, and customer demand supporting its transformation into Canada's Leading Barber School.

The impact: Five years helping build the customer acquisition systems behind a school that expanded its campus, capacity, and tuition.

• Marketing strategy
• Branding
• Conversion systems
• Advertising

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Ad creative examples

Video ad creative examples

At Mr. Barber, I supported the franchise's expansion from approximately 8 to 18 locations, managing marketing across the growing network and generating measured customer actions at a reported $1.88 each.

My responsibilities extended beyond advertising to website optimization, professional video production, brand development, social media, customer communications, acquisition economics, sales processes, and ongoing strategic consulting directly with Moe.

I also supported the franchise's infrastructure. As Moe's marketing manager, I produced an instructional video for franchisees that shows each location how to access content stored in a shared Google Drive and upload it to its own social media page using Meta's Creative Studio.

The impact: Helped a growing franchise build stronger customer acquisition systems, expand its operations, and develop national recognition.

• Advertising
• Website optimization
• Video production
• Brand development
• Social media
• Customer communications

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Ad creative examples

Video ad creative examples

Franchisee support

An instructional video I produced to support the franchise's infrastructure, showing franchisees how to access content in Google Drive and upload it to their own location's social media page using Meta's Creative Studio.

I identified an opportunity to expand Mona Lisa Pub's identity beyond affordable drinks and gaming. Through advertising, social media, website management, customer communications, and promotions, I helped reposition the pub as a destination for food, sporting events, billiards, and social gatherings.

This contributed to record-breaking food sales, while email marketing created a growing audience the business could reach directly to encourage repeat visits.

The owners originally hired me after seeing the results of my work for another local business, Best Bite.

The impact: Five years strengthening customer acquisition, building customer relationships, and discovering additional opportunities for revenue growth.

• Advertising
• Social media
• Website management
• Email marketing

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Ad creative examples

Video ad creative examples

Community event recap

Requested by the owners, this video recaps a patio networking and community-building event at Mona Lisa Pub that brought together local business owners and other local food vendors.

I helped Best Bite move beyond conventional restaurant advertising by developing a brand strategy centered on its greatest advantage: the family behind the business.

Through professional video production, targeted advertising, website management, and authentic storytelling, I built campaigns that made the restaurant and its owner increasingly recognizable throughout Edmonton's Windermere community.

The owner became sufficiently familiar to local residents that people recognized him outside the restaurant. More importantly, our marketing contributed to Best Bite achieving its highest revenue on record.

The impact: Helped a small, independent restaurant achieve record sales while building the kind of local brand recognition that larger businesses often spend considerably more to establish.

• Brand strategy
• Video production
• Targeted advertising
• Website management
• Storytelling

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

Current Financial Corp. is an established Canadian commercial equipment financing company headquartered in Edmonton, Alberta.

Founded in 2010, the company provides specialized financing solutions to businesses across Canada, particularly those operating in transportation, construction, oil and gas, forestry, and other equipment-intensive industries.

Unlike traditional financing brokers, Current Financial operates as a direct lender, offering customized equipment loans, refinancing, sale-leaseback arrangements, and financing solutions for businesses with complex credit requirements.

The company handles substantial commercial transactions, with financing arrangements commonly ranging from $100,000 to $2.5 million CAD and larger deals considered individually.

From 2020 to 2024, I redesigned its website, improved its digital presence, and developed Google Search and LinkedIn advertising campaigns to strengthen customer acquisition.

The impact: Four years of marketing management for an established direct lender, through a redesigned website and Google Search and LinkedIn campaigns.

• Website redesign
• Google Search ads
• LinkedIn ads

I helped build Medi Loans Financial from the ground up. My work covered brand identity, a website, marketing infrastructure, digital advertising, and customer acquisition.

I also integrated specialized lending technology, coordinated external development expertise, and supported sales training and lead-handling processes.

The business progressed from having no revenue to acquiring paying customers.

The impact: Built the marketing and customer acquisition foundations that helped launch an entirely new business.

• Brand identity
• Website
• Digital advertising
• Lead handling
• Sales training

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Ad creative examples

I helped build House To Home from the ground up. My work covered brand identity, a website, marketing infrastructure, digital advertising, and customer acquisition.

I also supported sales training and lead-handling processes.

The business progressed from having no revenue to acquiring paying customers.

The impact: Built the marketing and customer acquisition foundations that helped launch an entirely new business.

• Brand identity
• Website
• Digital advertising
• Lead handling
• Sales training

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

I built and managed Exotic Car Rentals' website, including a booking and payment feature for each car in its inventory.

I produced social media content and ran paid ads on Meta that delivered a 20× return on ad spend, and grew the social following by 917% in the first two months of working together.

Thanks to the social media video ads, everyone in Edmonton ended up knowing about the service.

The impact: A rental business with a website that takes bookings and payments, a fast-growing audience, and city-wide awareness driven by video ads.

• Website with booking & payments
• Social media content
• Meta ads

In 2025, I produced ad creative and ran Meta and Google ads for UPMEN Barbers, across five locations in multiple Canadian provinces.

The campaigns delivered a 9.6× return on ad spend.

The impact: Multi-province advertising across five locations delivering a 9.6× return on ad spend.

• Ad creative
• Meta ads
• Google ads

Video ad creative

Energie Hair Studio was a client for four years. I managed their social media, created and managed their website, and ran Meta and Google ads for client acquisition, which boosted their revenue.

I created a few videos on site. The rest of the content was designed from photos taken by the stylists, and I designed the posts to be on brand.

The impact: Four years of consistent social media, website, and paid advertising management that brought in new clients and boosted revenue.

• Social media
• Website
• Meta ads
• Google ads
• Content creation

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

From 2020 to 2024, I created social media content and ran ads for Mr. Barber Supply to drive online purchases of grooming products.

The impact: Social content and paid ads working together to drive online grooming product purchases.

• Social media content
• Paid advertising
• Online sales

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Royal Exterior Worx is an established exterior construction company serving residential and commercial customers throughout Edmonton, St. Albert, and surrounding communities. The company specializes in roofing, siding, and exterior property improvements.

In 2021, I managed customer acquisition campaigns designed to attract prospective customers and generate new business for Royal Exterior Worx.

My involvement extended beyond advertising. I conducted a conversion rate optimization (CRO) analysis of the company's website, identifying opportunities to improve how visitors become leads and prospective customers.

I also provided strategic business consulting focused on the profitability of individual services. By evaluating customer acquisition costs (CAC) alongside customer lifetime value (LTV), I advised the company on which services offered the strongest economic opportunities and where marketing resources could be most effectively allocated.

The impact: Generated new business through customer acquisition campaigns while improving the profitability of how the company acquires customers.

• Acquisition campaigns
• CRO analysis
• CAC & LTV consulting

For Norwood Liquor, an Edmonton business, I developed Google Search campaigns focused on reaching customers with immediate purchasing intent.

These campaigns contributed to increased revenue for the business.

The impact: Google Search campaigns that put the store in front of ready-to-buy customers and contributed to increased revenue.

• Google Search

For Liquor Time, an Edmonton business, I developed Google Search campaigns focused on reaching customers with immediate purchasing intent.

These campaigns contributed to increased revenue for the business.

The impact: Google Search campaigns that put the store in front of ready-to-buy customers and contributed to increased revenue.

• Google Search

In 2026, I partnered with Street Cuts Barbershop in Edmonton, managing their social media and helping them launch their business from scratch and acquire paying customers.

The ad campaign delivers new clients regularly, despite a smaller ad budget.

The impact: A new barbershop launched from nothing and reaching paying customers, with an ad campaign that delivers new clients regularly despite a smaller ad budget.

• Social media management
• Business launch
• Ad campaigns

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Ad creative examples

In 2025, I ran a customer acquisition campaign for Derma Lesions Med Spa across two Alberta locations in Calgary, generating a new paying client for every $114 CAD spent on ads.

I also fixed an issue in their booking system that other agencies weren't able to fix.

The impact: A paid acquisition campaign that generated a new paying client for every $114 CAD of ad spend, plus a booking system fix other agencies couldn't solve.

• Paid acquisition
• Booking system fix

In 2025, I produced ad creative for Confidence Boost Barbershop and ran an ad campaign that generated 10 new clients in one month despite the client having a small ad spend budget.

With high-quality service, those clients are potentially worth thousands of dollars over time.

The impact: Ten new clients in one month from a small ad budget, each potentially worth thousands of dollars over time.

• Ad creative
• Ad campaign

Video ad creative

In 2020, I partnered with Clearly Financials Accounting to produce video content, build and manage a new website, and run paid acquisition campaigns to win new business accounting clients.

The impact: A new website, video content, and paid campaigns working together to bring in new business accounting clients.

• Video content
• Website build & management
• Paid acquisition

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

From 2020 to 2021, I ran Meta advertising for Jack's Bar & Kitchen, a neighbourhood bar and restaurant in Edmonton, Alberta.

A bar and kitchen lives on repeat visits and word of mouth, so the campaigns were built to put Jack's in front of local people looking for somewhere to eat, drink and watch the game, and to bring them through the door.

Running through a difficult period for restaurants, the advertising helped increase the restaurant's revenue.

The impact: Meta advertising that increased revenue for an Edmonton bar and kitchen.

• Meta ads
• Customer acquisition

In 2025, I produced ad creative and ran Meta ads for Kelowna Car Detailing to generate new customers.

The campaigns generated clients at a profitable customer acquisition cost.

The impact: New customers acquired through Meta ads at a profitable CAC.

• Ad creative
• Meta ads

Founded in Oregon in 1960, TacoTime is an established Mexican-inspired quick-service restaurant franchise with more than six decades of history and a company-reported network of over 300 locations across the United States and Canada.

The brand entered Canada in 1978 and has since developed a substantial Canadian franchise presence, with more than 125 locations nationwide.

In 2020, my work with TacoTime involved Canadian franchise locations, providing marketing services within an established North American restaurant brand.

The impact: Marketing services for Canadian franchise locations within an established North American restaurant brand.

• Social media content
• Paid advertising
• Customer acquisition

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

Founded in 2000, True Balance has evolved from a specialized laser hair removal clinic into an established medical aesthetics and wellness business serving the greater Edmonton area.

With three locations across Sherwood Park, St. Albert, and Spruce Grove, and more than 50,000 clients served according to the company, True Balance has built a substantial presence in Alberta's medical aesthetics industry. Its services span advanced skincare, injectables, laser treatments, hormone therapy, and personalized wellness programs.

In 2025, I was responsible for boosting its client acquisition through video content strategy and execution, planning and producing video ads for specific treatments and offers, including neck tightening, Dysport, and a skincare promotion.

The impact: A library of treatment-focused video ads built to attract new clients across a three-location medical aesthetics brand.

• Video content strategy
• Video production management
• Client acquisition

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

I produced a collection of professional promotional videos for Evolve Strength, showcasing the company's facilities, training experience, premium equipment, and broader fitness offering. The videos were designed around different customer audiences and used by Evolve's internal marketing team in digital advertising campaigns supporting membership acquisition. The project required close collaboration with the founder to meet detailed creative standards and accurately represent the brand.

The impact: Delivered professional advertising assets that communicated the brand's competitive advantages and supported customer acquisition campaigns.

• Video ad creative
• Advertising content
• Brand promotion

The creative featured here is a selection of examples, not everything I created during this partnership. There is more than is shown.

Video ad creative examples

City Fit Shop is an Edmonton-based fitness facility founded in 2017, offering adult strength and conditioning, children's athletic development, ninja obstacle training, and specialized fitness programs. The business serves individuals, families, schools, and community groups through its diverse training and recreational offerings.

In 2019, I worked with City Fit Shop to use video content to capture what makes them unique, showing the community and passion behind the gym.

The impact: Video content that captured what makes City Fit Shop unique, and gave the gym an ad creative to showcase it.

• Video content
• Brand storytelling
• Ad creative

Video ad creative

I worked with Simply Amish, a retailer specializing in high-quality, handcrafted furniture, to produce professional video content for use in its digital advertising.

The objective was to showcase the craftsmanship, design, and quality of its furniture through compelling visual content that its internal marketing team could incorporate into Meta advertising campaigns.

My involvement included developing the creative approach, capturing the products in a way that highlighted their unique qualities, and delivering polished advertising assets aligned with the brand's premium positioning.

Simply Amish's internal team was responsible for managing the advertising campaigns, while I provided the creative production expertise needed to support their marketing efforts.

The impact: Polished advertising assets aligned with the brand's premium positioning, ready for Simply Amish's internal team to use in its Meta campaigns.

Video ad creative example

This video is an example of the creative I produced, not everything I created for Simply Amish.

Whether I'm supporting an existing marketing team or personally managing a company's marketing, my commitment remains the same: professional execution, dependable service, and work that creates genuine value.

In 2021, I created an ecommerce website for Cardinal Golf Chip, a company selling a golf product directly to players online.

I photographed the company's inventory myself and used that content to shape the website's branding, so the store looked and felt like the product: clean, sporty and built around the golfer.

The result was a complete online store, from product imagery to the shopping experience, built to sell the product directly.

The impact: A branded ecommerce store, built on original product photography, that lets the company sell its golf product online.

• Ecommerce website
• Product photography
• Branding

In 2020, I built a website for HSC & Hockey Skills that not only looked great but also supported client acquisition and their booking flow.

The impact: A website that captures the brand, attracts new clients, and supports the booking flow.

• Website design
• Client acquisition
• Booking flow

In 2021, I designed and built a custom website for Nexus Engine Builders, a company that builds engines for semi trucks.

Trucking is a business where downtime costs money, so the site was built to be direct: clear information about what the company builds, a professional first impression for fleet owners and owner-operators, and an easy way to get in touch.

Built from scratch rather than from a template, the site gave a specialized industrial business a credible, modern home online.

The impact: A custom-built website that presents a specialized engine builder as a serious, trustworthy option for trucking businesses.

• Custom website
• Web design
• Development

Flexitallic is a global leader in high-performance industrial sealing solutions, with an engineering heritage dating back to 1912. Headquartered in Houston, Texas, the company operates 17 facilities worldwide, employs approximately 1,200 people, and generated approximately $220 million USD in revenue in 2025.

Serving major industries including energy, oil and gas, chemical manufacturing, and power generation, Flexitallic was acquired by Michelin in April 2026 in a transaction valuing the business at approximately $486 million USD.

I worked with Flexitallic producing professional training and educational content. My work supported employee onboarding, technical product education, and ongoing internal communications, translating specialized industrial information into accessible learning materials.

The impact: Applied professional content production and communication expertise to support employee training within a large international manufacturing organization.

• Training content
• Employee onboarding
• Product education
• Internal communications

The training content below is an example of the work I produced for Flexitallic, not everything I created.

Training content example