Helping Build Canada's Leading Barber School & a Major Barbershop Franchise

2019–2024 | Five-Year Strategic Partnership

For five years, I worked directly with entrepreneur Moe Sweiss as a marketing manager and strategic business advisor across two growing brands.

At Canada School of Barbering, I helped transform customer acquisition through advertising campaigns that delivered a reported 38× return on ad spend. Student demand grew to fill the school's capacity and create enrollment backlogs months into the future.

When our partnership began, the school could accommodate approximately 20 students monthly at $3,500 CAD tuition. During its evolution, the business expanded into a significantly larger training campus, increased its enrollment capacity, raised tuition to approximately $8,500 CAD, and established a second location in Calgary.

I helped develop the marketing strategy, branding, conversion systems, and customer demand supporting its transformation into Canada's Leading Barber School.

At Mr. Barber, I supported the franchise's expansion from approximately 8 to 18 locations, managing marketing across the growing network and generating measured customer actions at a reported $1.88 each.

My responsibilities extended beyond advertising to website optimization, professional video production, brand development, social media, customer communications, acquisition economics, sales processes, and ongoing strategic consulting directly with Moe.

The impact: Five years helping two ambitious brands build stronger customer acquisition systems, expand their operations, develop national recognition, and establish foundations supporting continued growth.

Best Bite Fast Food

Turning a Family-Owned Restaurant Into a Recognizable Neighborhood Brand

2019–2021 | Edmonton, Canada

I helped Best Bite move beyond conventional restaurant advertising by developing a brand strategy centered on its greatest advantage: the family behind the business.

Through professional video production, targeted advertising, website management, and authentic storytelling, I built campaigns that made the restaurant and its owner increasingly recognizable throughout Edmonton's Windermere community.

The owner became sufficiently familiar to local residents that people recognized him outside the restaurant.

More importantly, our marketing contributed to Best Bite achieving its highest revenue on record.

The impact: Helped a small, independent restaurant achieve record sales while building the kind of local brand recognition that larger businesses often spend considerably more to establish.

Mona Lisa Pub, Norwood Liquor, Liquor Time

Identifying New Revenue Opportunities Across Three Businesses

2019–2024 | Five-Year Partnership

I managed marketing for three Edmonton businesses under common ownership, developing distinct strategies around each company's customers and commercial opportunities.

At Mona Lisa Pub, I identified an opportunity to expand the business's identity beyond affordable drinks and gaming.

Through advertising, social media, website management, customer communications, and promotions, I helped reposition the pub as a destination for food, sporting events, billiards, and social gatherings.

This contributed to record-breaking food sales, while email marketing created a growing audience the business could reach directly to encourage repeat visits.

For Norwood Liquor and Liquor Time, I developed Google Search campaigns focused on reaching customers with immediate purchasing intent, contributing to increased revenue at both locations.

The owners originally hired me after seeing the results of my work for another local business, Best Bite.

The impact: Five years helping three businesses strengthen customer acquisition, build customer relationships, and discover additional opportunities for revenue growth.

Current Financial Corp, Medi Loans Financial, House To Home

Building Two Financial Businesses From Zero While Growing an Established Lender

2020–2024 | Four-Year Partnership

I managed marketing across three financial services companies, each facing different challenges.

For Current Financial Corp, an established business lender, I redesigned its website, improved its digital presence, and developed Google Search and LinkedIn advertising campaigns to strengthen customer acquisition.

For Medi Loans Financial and House To Home, I helped build two entirely new businesses from the ground up.

My work covered brand identity, websites, marketing infrastructure, digital advertising, and customer acquisition. I also integrated specialized lending technology, coordinated external development expertise, and supported sales training and lead-handling processes.

Both startups progressed from having no revenue to acquiring paying customers.

The impact: Four years contributing to the growth of an established financial company while building the marketing and customer acquisition foundations that helped launch two entirely new businesses.

Flexitallic

Supporting Professional Training at a Global Industrial Manufacturer

I worked with Flexitallic, an international manufacturer of industrial sealing solutions, producing professional training and educational content.

My work supported employee onboarding, technical product education, and ongoing internal communications, translating specialized industrial information into accessible learning materials.

The impact: Applied professional content production and communication expertise to support employee training within a large international manufacturing organization.

Evolve Strength

Creating Advertising Content for an Ambitious Fitness Brand

I produced a collection of professional promotional videos for Evolve Strength, showcasing the company's facilities, training experience, premium equipment, and broader fitness offering.

The videos were designed around different customer audiences and used by Evolve's internal marketing team in digital advertising campaigns supporting membership acquisition.

The project required close collaboration with the founder to meet detailed creative standards and accurately represent the brand.

The impact: Delivered professional advertising assets that communicated the brand's competitive advantages and supported customer acquisition campaigns.

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