Why Your Business Needs Both Google Ads & Meta Ads to Grow
If you’re only running ads on one platform, you’re leaving money on the table. Google Ads and Meta Ads (Facebook + Instagram) each bring unique strengths to the table—and when combined, they create a powerful full-funnel strategy that drives leads, sales, and long-term growth.
Google Ads: Capture Demand Instantly
Google Ads puts your business directly in front of people who are actively searching for your services. That means high-intent clicks, phone calls, and inquiries from customers ready to take action. With the right targeting and optimization, you’ll appear above competitors and win customers at the exact moment they need you.
Meta Ads: Build Awareness & Stay Top-of-Mind
While Google is great for demand capture, Meta Ads excel at demand creation. By reaching people on Facebook and Instagram, you get to introduce your business to new audiences, showcase your brand through eye-catching visuals, and re-engage people who’ve already visited your site. Meta Ads keep your business visible in your customers’ everyday lives—before they even start searching.
The Power of Combining Both:
- On their own, Google Ads and Meta Ads work. Together, they’re unstoppable:
- More touchpoints: Stay visible at every stage of the customer journey.
- Better conversions: Re-target website visitors with social ads until they’re ready to buy.
- Max ROI: Optimize across platforms to spend smarter, not just more.
Why Choose ZL Social
At ZL Social, we specialize in building strategies that use both Google and Meta Ads to drive real results. From keyword targeting to scroll-stopping creatives, we make sure your business stands out where it matters. With clear reporting and measurable ROI, you’ll always know where your marketing dollars are going—and how they’re growing your business.
Ready to Dominate Search & Social?
Book your free consultation today and let ZL Social show you how combining Google Ads and Meta Ads can take your business to the next level.
