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ZL Social - 6 SEO Trends to Watch out for This 2020 - What to Know | Edmonton, AB.

Keeping up-to-date with the latest SEO trends will let you update your website accordingly. When your website features the right SEO elements and is based on the latest trends, the higher the chances of it ranking and bringing success to your brand.

In 2020, you can expect to be greeted with many new trends. Below are six trends to watch out for so that you can incorporate them effectively into your website. Keep on reading to find out more.


1. Featured snippets

Over the years, Google has become more user-focused, which means that the search engine pulls up the most relevant results to improve user experience. One of Google’s ways to deliver a better user experience is through featured snippets, which usually appears above the position zero.

Your brand can take advantage of this new feature by providing clear answers to commonly asked questions about your products or services. As much as possible, put tables or bullet points in your content because this lets Google easily understand what your content is all about. Keep in mind that Google evaluates websites to show on their featured snippets based on the quality of the content.


2. Secure website

A secure website is crucial to user experience. If a user doesn’t feel safe on your site, they’ll likely leave it quickly. As a result, this will influence your site’s bounce rate that could negatively affect your search engine ranking.

This is why you must keep your website secure at all times. Enable HTTPS protocol to give users a secure connection that is authenticated and encrypted. Make sure to assure users that their data will be protected during their time on your website.


3. Voice search

There’s a growing number of users who are now actively using Voice Assistants in the forms of Siri, Alexa, or Google’s nameless assistant. Because of this, search queries tend to be longer and more complicated. To keep up with this trend, your content must be optimized for voice search by adding scalable phrases.


4. Artificial Intelligence (AI)

Since 2015, Google has been working on AI called RankBrain. This AI uses machine learning to determine relevant results that are made on the search engine queries. In the future, you will see more of this technology as it evolves, and more businesses adopt it into their systems.

Because of this, you should start familiarizing yourself with AI from as early as now. Knowing more about it can help you create better SEO strategies that will benefit your business in the long run.


5. Mobile responsiveness

There is a growing number of users who use their mobile phones to perform online searches. Having a mobile version for your website is one of the aspects that will undoubtedly boost your brand online. This is why you must optimize your pages for mobile devices and ensure that your website is high on the Google mobile page index.


6. Click-Through-Rate (CTR)

The CTR is a crucial metric that will provide businesses with more significant insights into customer satisfaction. Be more mindful of your CTR because this will help you come up with better SEO strategies.

Now, are you ready to face 2020 with better SEO strategies? Take note of these SEO trends in 2020 and include them in your SEO plans for this year to remain competitive in your industry online.

Looking for professional marketing services in Edmonton? Get in touch with ZL Social today! We’re a marketing agency that offers top-quality digital marketing services & social media marketing, web design, and video production to our clients.

Our professionals can optimize your digital marketing and boost your ROI significantly!

For more information, give us a call at 780-243-3595 or email us!

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