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ZL Social - 5 Tips to Improve Your Social Media Marketing in 2020 - What to Know | Edmonton, AB.

Social media platforms have become a vital marketing platform for all types of businesses today. Almost every brand today is undoubtedly fully utilizing this powerful and effective platform for business purposes.

In recent years, there has been a growing number of users who rely on social media to look for products and services. As a result, it is crucial for all businesses to continuously improve their social media marketing efforts, especially with the new year about to roll in.

That said, here are five tips to help you improve your social media marketing efforts in 2020:


1. Analyze current and past audience

Regular audience analysis allows you to update your target audience effectively. Times change and the audience's interests go with it as well. If you’ve been in the online business for quite some time, you should be aware of the fluctuations in user behavior, which is why you have to stay on top of your target audience. In 2020, it will be best for you to implement an analysis of current and past audience by revisiting network, followers, and customers' backgrounds.


2. Conduct competitive analysis

Analyzing what your competitors are doing will also help you understand where you stand amidst the competition. Use this opportunity also to learn from your competitors and if they have any strategies that you can tweak to use for your business.


3. Consider a budget increase

In 2020, consider increasing your social media budget if you want your business to remain competitive. Know that social media platforms are making improvements in machine-learning for their advertising platforms. If you continuously use these platforms for your ads, then it only makes sense to allocate more budget into it.

This is because the social media machines for ads collect data to learn how to deliver higher conversion rates for your business. In essence, you pay for that data, and the lesser you pay, the lesser data you produce. Because of this, if you want to generate more data to improve social media marketing efforts, then you will need to shell out more money.


4. Utilize videos

Today, there are now many in-demand video content. If you haven’t been using video for your marketing campaigns on social media, then you’re missing out on many opportunities to grow your business.

In 2020, invest in increasing your video content to engage your audience effectively. This is because anyone who clicks on a video means that they’re interested in the material you offer. Use this interest to your advantage and create more compelling video content for your social media marketing campaigns.


5. Use chatbots

Keep in mind that there are many benefits to using a chatbot on social media platforms. Chatbots offer value by providing better user experience while delivering user information to businesses today. Today, customer experience is crucial when you’re marketing online, and one way to provide excellent customer service is through a chatbot. Keep in mind that there is a growing use for chatbots, especially in 2020, which makes it essential that you use it now and get familiar with it early on.

Social media platforms continually evolve, and the tips listed above will help you keep up with the rapid changes that will take place in 2020. By following these tips, you can improve your business processes to grow your business significantly.


Looking for professional marketing services in Edmonton? Get in touch with ZL Social today! We’re a marketing agency that offers top-quality digital marketing services & social media marketing, web design, and video production to our clients.

Our professionals can optimize your digital marketing and boost your ROI significantly!

For more information, give us a call at 780-243-3595 or email us!

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