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ZL Social - 4 Ways to Grow Your Small Business with Digital Marketing - Our Guide | Edmonton, AB.

One of the most effective ways to grow your small business in Edmonton is to invest in digital marketing. Although many small businesses are aware of their finances, know that digital marketing strategies can help you gain new clients, increase your sales, and take your small business to the next level.


The problem, however, is that not all small business owners know where to begin. In this article, we’ll give you four practical ways you can kick off your digital marketing efforts.


1. Utilize Google My Business (GMB)

GMB is effective for small business owners because this allows them to promote their brand to the market. A GMB profile lets you create a business profile that will show up in search results together with a map. When users use a relevant search term to perform and online search, your business will likely appear on the results pages with all the information that they need, such as your Name, Address, and Phone (NAP) details of your company.

Create a detailed GMB listing and make sure that your business details are consistent throughout other online properties that you may have. Make use of other new GMB features as well, such as Google posts, Product Editor, and many more.


2. Keep track of Google news & trends

Google continually updates its system and changes its algorithm. Most Google updates affect websites, so you should keep up-to-date with the latest Google news. On the other hand, keeping track of Google trends will help keep your business stay relevant in your industry. Before you rely on Google trends, however, you have to be sure that you’re following the right trends in the first place.

Perform market research and take note of trends that have been around for some time. Because trends also change and others are fleeting, it’s best that you follow trends that have more lasting power.


3. Invest in Paid Advertising

If you want your Edmonton small business to grow, you have to be willing to shell out some money for advertising purposes. Paid ads are significant to any business, especially if you’re just starting out.

Launching a paid ads campaign, however, calls for a thorough SEO process, such as keyword research, to see the common search inquiries users’ type in search engine bars to find related products or services.

You then should link your paid ads to your website or other popular web content. Consider using localized ads for your small business to target users within your locality. Today, know that more people have become more supportive of local businesses, which is why you must tap into your local area and grow your ads from there.


4. Optimize social media accounts

Be aware of how powerful social media accounts are for small businesses in Canada. Because of this, use them to your advantage to make your small business even more visible. Optimize your social media accounts with the right keywords and use them to share some of your web content. Many potential customers are on social media today, so don’t pass up on this opportunity and implement social media marketing strategies by optimizing your social media accounts.


Keep in mind that growing a small business will be a challenge. If you want your Edmonton small business to thrive, start with digital marketing, and witness how it will have a significant impact on your small business.


Looking for professional marketing services in Edmonton? Get in touch with ZL Social today! We’re a marketing agency that offers top-quality digital marketing services & social media marketing, web design, and video production to our clients.

Our professionals can optimize your digital marketing and boost your ROI significantly!

For more information, give us a call at 780-243-3595 or email us!

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