ZL Social - 3 Tips on How to Use Video to Boost Your E-Commerce Sales - Our Guide | Edmonton, AB.
Many businesses fail to realize that videos can be used to drive up their E-commerce sales. Video content is one of the best ways to attract and engage customers, especially when they're out and about looking for the products they want to purchase. Not only is it an easy way for the customers to find and learn information about certain products or services, but it is an excellent alternative from reading the text and looking at pictures to figure out which product is best. In other words, videos are advertisements that engage with your customers!
As a marketer, you should utilize videos to capture the widest audience and to attract the most attention to your company's offerings. Utilizing video for marketing purposes, however, is so much more than just uploading a video on social media or your website and leaving it there. In this article, we'll share with you three tips on how you can use video to boost your e-commerce sales!
1. It needs to showcase your offerings
What do consumers want to see when they shop for the items they need? They want to look at descriptions, dimensions—information that will help them learn more about the product. While this can be done with mere text, the idea of reading can turn away many people.
Nowadays, not many people want to sit down and scroll through hundreds or thousands of text trying to find what they need. When you use video, ensure that it highlights all the essential bits of information customers want to know. That way, they can watch the video to learn about your product quickly.
2. It needs to be mobile-friendly
While your video must be informative and engaging, it should also be optimized to be used with all types of devices. Today, the majority of online search and shopping is done on smartphones rather than on a desktop. That means that customers are looking through a small screen to pick out the stuff to buy.
Because of this, you must ensure that the videos you produce are optimized and can scale to fit a small screen while maintaining quality. Don't forget to include a thumbnail that showcases your product as well, as this will help customers pick the right video to watch. You can also safely assume that the customers are always in a hurry, so keep the videos informative yet short and concise.
3. It needs to be personalized
Customers love an experience that's personalized, or even exclusive, to them. Not only is it much more interesting, but it creates a special connection between customer and company.
With that said, make sure that the videos you create are also able to tell a story. Tell your customers about who you are, what your brand stands for, and why you're in business. Tell it in such a way that's down-to-earth, and that appeals to the consumer. That way, the customer is compelled to do business with you, knowing that they're buying from a company that cares for their well-being.
When you create videos, make sure that they exhibit your offerings, contain information that is quick and easy to understand, and that is emotionally-driven to help customers connect with your business. By following these tips, you will soon witness increased traffic to your e-commerce website, visited by customers eager to work with an excellent company like yours!
Looking for professional marketing services in Edmonton? Get in touch with ZL Social today! We’re a marketing agency that offers top-quality digital marketing services & social media marketing, web design, and video production to our clients.
Our professionals can optimize your digital marketing and boost your ROI significantly!
For more information, give us a call at 780-243-3595 or email us!