• ZL Social Marketing

Why Your Business Needs Social Media During a Global Pandemic

A lot of businesses today are struggling to stay afloat due to the global pandemic. With no end in sight, businesses should think of ways to survive. The good news is that many online channels are filled with active users due to the lockdowns, and this is your opportunity to tap into those channels to stay visible.

That being said, social media is one of the platforms that you should not overlook. Why? We’ll show you the different reasons in the sections below.

Consumers Will Still Be On Social Media

The pandemic has shown us how powerful social media is. Many of your customers are locked inside their homes, and they are spending more time on social media. It would only make sense for your brand to ensure that its presence is felt on these social platforms. Now is the time to spread the word out there about your brand so that consumers know who you are and what you can do for them.

How Should Brands Respond

One way to respond to the high number of people on social media is through marketing campaigns. However, you may need to do a few tweaks here. Keep in mind that we live in a different time today—possibly, a new world. If you want to stay relevant, you need to make sure that your campaigns are pertinent to the crisis that everybody is facing.

Re-strategizing and going back to the drawing board is the first step. Think about it—how can you model your brand amidst a global pandemic? How can your business be helpful in times like this? And more importantly, what are the solutions that you can provide that will somehow make consumers’ lives easier?

Getting your marketing campaigns right will set you apart from the numerous brands that are also doing this. Keep in mind that your marketing doesn’t have to be always serious. The world today is already in a severe state that we could all benefit from some lightness every once in a while. If your brand can offer something to reflect that, then much better. Consider crafting entertaining content such as memes and how-to videos.

The next thing to do is to show empathy in your campaigns. You can do this by being considerate in the tone of your voice and how you convey your message. Watch your word choices, and be sensitive to the plight that many are experiencing.

The goal here is to connect with your audience and let them know that your brand is still alive and ready to provide service amidst the pandemic.


Social media remains to be an unstoppable force even during a virus outbreak. Businesses can survive with the help of social media marketing that is relevant to the times. Going back to the drawing board and rethinking how you can promote your products or services are some of the initial steps that you should take.

With a growing number of people actively scrolling on social media, this is the time when you know for sure that there’s a high chance that your business will be seen. You better make it count.

In times like this, you need to make sure that your campaigns will hit the right spot and will provide consumers with more convenience and, perhaps more importantly, hope for the future.

We’re a dedicated team of SEO consultants in Edmonton that specializes in online marketing. Let us help you with your social media marketing amidst the global pandemic! Contact us today.