• ZL Social Marketing

The Fundamental Relationship Between Web Design & SEO

If you’re new to web design, it’s easy to underestimate how it can make an impact on your SEO rankings. Building a website isn’t just about how it looks. Nowadays, you have to consider other things such as mobile optimization and user experience, both of which contribute to how well you rank on sites like Google.

While an improper SEO structure can damage your website traffic, there are still some limitations that come with improving your SEO if your website wasn’t properly built from the very beginning.

To get a better grasp of the connection between web design and SEO, take a look at these three unique facts you might not be aware of.

1. How fast your page loads can affect your SERP ranking

If your website’s load speed is slow, it won’t do any good for your SERP (search engine results page) rankings. This is because 47% of online users expect a web page to load in 2 seconds or less, so if your site isn’t doing so, it may negatively impact your traffic.

Factors that might affect your loading speed are images that are too large, animations that are too complex, or your host or server. If you want to work on speeding up your website, incorporate Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWA).

2. Your website can lack on-page SEO

The SEO work that goes into your digital marketing campaigns is categorized into on-site, off-site, and technical. On-page SEO refers to the optimization that takes place on your website that includes structural modifications to increase its search engine rankings.

If you’re building a website from the ground up, ensure that you’re properly arranging your navigation menus on every single page. A website with bad UX can hurt your sitemap significantly. Because your sitemap provides search engines with a comprehensive guide to everything that exists on your website, yours needs to be as easy to navigate as possible.

Another thing to consider is whether your site is mobile-friendly. In 2015, mobile-friendliness became a ranking factor for all websites listed on Google. Because over half of all web traffic now comes from mobile devices, you could be alienating a significant amount of users if your website isn’t optimized for mobile.

3. How you use graphic elements can affect your website’s performance

If your web designer has no background in SEO, they could be making the grave mistake of improperly incorporating Adobe Flash or Java designs. Be sure you’re collaborating with a web design company that demonstrates knowledge of how Googlebot tracks applications that make an impact on your SEO rankings.

Your content needs to be easy to read. Refrain from including too many hyperlinks or unnecessary blocks of content. Just because something looks pleasing to you doesn’t mean it’ll appeal to your site visitors.


When building or improving your website, your success comes down to partnering up with a web designer who is well-versed in SEO.

If you’re an Edmonton native looking for an SEO consultant, we’re the ones to call - we don’t only build beautiful websites that turn strangers into paying customers—we give your storefront and digital identity a purpose!