Stop Making These Social Media Marketing Mistakes
Don't make these mistakes when marketing your Edmonton business.
The first mistake that you need to avoid is posting content too often. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you're not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you're going to wear them out, and they're gonna start ignoring your content. Try to post no more than once a day. I'm not talking about live video, or stories, or anything like that. I'm talking about posting an image, or a video, a status update. Try not to post more than once a day.
The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day when you do post once a day, that content has to be amazing. If people don't like it, they're not going to engage or comment. You know what? If you posted content that's mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you're struggling with creating amazing content. And think of it this way, if that content isn't something that you would tell your friends about, or you would share, or you don't think has a slight possibility of going viral, then, it's not gonna do that well. If you're not sure what great content is, go to Buzzsumo. Put in keywords within your space. It'll show you what's popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it's amazing content.
The third mistake that most people are making is they're not leveraging videos. Videos are the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I'm talking about, you know, that big LCD. If you upload video content, you'll get 2-3 times more engagement and views, than if you just upload a photo or a text update.
The fourth mistake that many people make is they're not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour continually goes viral. It's like the opposite of SEO. With SEO, it's a long-term game. You release content, you never do well in the first hour. You're lucky if that content ranks really well after 30 days, or six months. In many cases, it'll take over a year. With the social web, it's all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement. If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it'll rank higher on YouTube. Or over the next 24 hours, it'll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live.
And the last mistake that I want you to avoid is not engaging. Social's all about being a two-way street. If you ask me a question and I didn't answer, that'd be rude of me. That's how social media works. You need to engage with other people.
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Article Credits to Neil Patel