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How to use Video Production in your Digital Marketing/Social Media Marketing Strategy.

We all know how important video has become to have a robust marketing strategy in 2020 and beyond. What used to be reserved for large corporations is now being implemented by small local businesses at scale.


The reason why?


Local businesses have realized just how effective video is on their social channels and digital marketing funnels. The statistics speak for themselves......


Video Marketing Statistics

By 2019, 80% of global Internet consumption will be video content.86% of online video marketers use video content.


81% of people feature their video on their brand's website.7 out of 10 marketing professionals are optimizing video for SEO.


Marketers who use video grow revenue 49% faster than non-video users.


Marketers who use video receive 41% more web traffic from search than non-users.43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget.


Companies that use video marketing get 66% more qualified leads per year.


52% of marketing professionals worldwide name video as the type of content with the best ROI.


Video in email, leads to a 200-300% increase in click-through rates.


Including video on a landing page can increase conversions by 80%.


Combining video with a full-page ad boosts engagement by at least 22%.


70% of marketing professionals report video converts better than any other mediums.


Including a video on your homepage can increase conversion rates by 20% or more.


The users spend 88% more time on a website with video.


Animated explainer videos increase conversion rates by 20%.


97% of businesses say that explainer videos help users understand their business better.


Replacing an image with a video on a landing page increases conversions by 12.62%.


Using the word ‘video’ in an email subject line boosts the open rates by 19%.


4.6 billion video ads are watched online each year.


45% of people watch an hour or more of video per day.


Native videos on Facebook have 10 times higher reach compared to other video links.


Video posts on Facebook have 135% greater organic reach than photo posts.


The average user spends over 16 minutes watching online video ads every month.


Video ads make up 35% of total online spending.


1 in 4 shoppers says they’ve used YouTube to search for a video related to a product they’re considering in-store.


After watching a video, 64% of users are more likely to buy a product online.


55% of shoppers often research on mobile devices, where visual content helps inform their product selection.


92% of shoppers say visuals are the most influential factor affecting purchase decisions.


Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.


7 out of 10 Millennials are likely to watch a company video when shopping online.


92% of mobile video consumers share videos with others.     


 Mobile makes up 40% of the global watch time on YouTube.YouTube reports mobile video consumption rises at least 100% year over year.



Here at ZL Social, an Edmonton, Alberta based digital marketing and social media marketing agency, we have successfully used video ads on Facebook and Instagram for local businesses to generate as high as 38X ROI!


Think about how insane that is. The only caveat is, you must have a solid funnel and retargeting strategy to achieve such results. We have mastered this method of marketing at ZL Social and can produce these results at a high level of consistency.


The best advice that can be given when it comes to this strategy is this. DON'T sell your product or service. Use video to educate and entertain. Then, retarget those who have shown high interest in the infotainment with videos that lean more towards your product or service. If you try to be aggressive towards a cold audience with a video ad, you will fail, I guarantee it!


If you want our consultation on how to implement this video production strategy in your business to achieve massive ROI, feel free to reach out to us. We are based in Edmonton, Alberta.


Shoot us an email or give us a call at 780-243-3595.


Sources:

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/shopping-micro-moments-guide/https://www.youtube.com/yt/about/press/http://techcrunch.com/2015/10/13/facebook-video-feed/https://research.hubspot.com/the-future-of-content-marketinghttps://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts/https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics


credit for curated stats: https://www.renderforest.com/blog/video-marketing-statistics



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