How to Get Website Visitors to Come Over Your Brick-And-Mortar Store
In the past decade, the retail industry has experienced a lot of shifts in the way retailers gain conversion. The norm in ten or fifteen years ago has changed now. What used to be a popular method (in-person marketing) is proving to be ineffective today. Many shoppers are starting to turn to online shopping than making physical visits to retail stores.
Brick-and-mortar stores have seen a slowdown in personal sales. However, that doesn’t mean such format has become obsolete. One of the greatest challenges in online shopping is that parcels or shipments can take a long time to arrive. This waiting time can turn away customers despite the convenience of online browsing. As such, some customers still prefer to pick up items in-store rather than having to wait for a few days.
What this means is that brick-and-mortar stores can utilize online methods to increase their physical store sales. If you want to know how to take advantage of the convenience of online shopping to improve on physical store traffic, here are some tips:
1. Optimize your website for mobile
The majority of users nowadays use mobile devices to browse online. Again, everything is about convenience these days, which is why your best strategy is to capitalize on what customers find easy. For this reason, making your website readily accessible to users regardless of the device they use will give you the best results. You want your website to be optimally designed for mobile users so that they can feel comfortable navigating your website.
The takeaway here is that you’re making your business website visible for people who are always on-the-go and are looking for something, which can increase your in-store traffic significantly.
There’s a high chance that users are inquiring about certain products or services because they need them right away. You want to cater to these customers and ensure that you’re always ready to serve them. By doing so, you won’t be wasting an opportunity to get people to visit your store and drive more potential customers. People want answers quickly and if you’re not responding right away, they could lose interest just as fast and turn to the competition. As such, being responsive is key to gaining momentum.
3. Making your contact and location information visible
The last thing customers want is to go on a treasure hunt just to reach out to the store. You need to make your contact information and store details so that potential customers can get in touch right away. You want to take advantage of influenced decisions that customers normally have when browsing for items online. If they can easily find your store’s details, they can come to visit your store immediately if they want.
To put it in perspective, you’re inviting and welcoming customers to your store when you put your business’s details where they could easily find them, and that alone can be enough.
Increasing conversion doesn’t necessarily mean that you have to focus on your online store. Because customers still find it convenient to do same-day purchases, getting the best mix of both worlds can improve your conversion rate. By applying the above techniques, you’ll be able to get customers to visit your brick-and-mortar store in no time.
ZL Social is a digital marketing agency in Edmonton that helps online brands gain traffic and improve their conversion rates. If you need SEO and web design services, talk to us today to see how we can help!