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Conversion Rate Optimization: What You Should Know

Running a business is not an easy task. You have to constantly come up with ideas and solutions to stand out from your competitors and make your company noticed. One of the best ways to do that is by utilizing conversion rate optimization, which is also known as CRO. To put it simply, this refers to the most effective and fastest method to turn your website visitors into leads and your leads into paying customers.

Using CRO the right way is important in growing your business. To deliver your desired results and accomplish your goals, using this involves various tools and strategies. If you are interested in utilizing this for your startup or corporate company, then this guide is for you. Read the information below to learn more about CRO:

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization is the process of boosting the percentage of users who visit your website who convert on your site. This process focuses on making your sales funnel more efficient by reducing the friction and boosting your offer’s value.

A simple analogy for CRO is that you are running a brick-and-mortar store. While many prospects and visitors can head to your shop and check out your products and services, only some people leave the store with an actual purchase.

What Is Conversion Rate?

Conversion rate is the percentage of your website visitors that convert or respond to your call-to-action.

Each website or business has a unique goal. However, some of the most common conversion actions are purchasing from your store, booking your services, having a demo request, filling out a lead form or your mailing list, subscribing to a free trial, creating a free account, and clicking an ad.

What Is an Ideal Strategy to Boost My CRO?

Creating an effective strategy to boost your CRO is important to the success of your website and business. For starters, a great strategy involves reducing the images to their smallest sizes, utilizing sub-heads on your content to ensure easier and more convenient reading, improving the navigation of your website, and adding internal links on your every page to encourage click-throughs. On the other hand, you may also seek the assistance of a reliable digital marketing agency to help you meet your conversion optimization goals.

What Is the Importance of E-Commerce Conversion Optimization to My Business?

Online shopping is meant to simplify the purchasing process of your target audience. Because of this, you should aim to make the shopping experience of your customers as simple and as convenient as possible. To do this, you have to offer various payment method options, allow your guests to purchase products from your website even without an account, and reduce the steps for the overall checkout process.


Understanding and utilizing conversion rate optimization properly gives your business an edge among other companies. By following the best practices, using the right optimization tools, and reaching out to a reputable SEO company, you can successfully turn your visitors into paying customers, boost your sales, and dominate the industry.

Whether your priority is to build a website, increase your sales, or build your brand, you can count on our digital marketing company in Edmonton to help you address your digital marketing needs. Get in touch with us to request a quote!