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5 Ways to Improve Your Content Marketing for a Better Online Presence - Guide

Updated: Nov 30, 2019

Content marketing is the building block of your business as it aims to collect a solid customer base and cement the growth of your company. Content may be king, but marketing is the queen that provides visibility and establishes your online empire. Without it, your site will have zero chances of generating enough traffic to gain customers and create a long-term business.


While there are various marketing methods, you can experiment with, content marketing is one of the most cost-effective ways that lead to notable results. For instance, 72% of businesses notice the following improvements due to content marketing:

  • Gaining a competitive advantage in a highly-saturated market.

  • Establishing a successful brand identity.

  • Coffering loyalty within your customers.

  • Consistent generation of site traffic.

  • Better exposure of your products or services.

  • Better conversion of site visitors into leads and sales.

  • Achieving higher-visibility online.


To that end, here are tried and true tips that can help you improve your local content marketing strategy to reap its fruitful benefits:


Tip #1: Define Your Content Marketing Objectives

Creating quality content plays a significant role in the success of your content marketing strategy. However, an effective tactic should go beyond creation, as there are various factors you need to consider to achieve your business goals with your content.


With that in mind, the first step is to clarify your content marketing objectives and determine the different ways you can approach it. That means you need to outline your objectives, which should lead you to create a detailed plan of action once you know your priorities and definition of your goals.


Tip #2: Guest Post on Local Websites

Landing a guest post opportunity is an excellent way to widen your visibility, attract new visitors to your site, as well as to boost up your brand’s credibility. Of course, finding a major site that will accept your submissions can be difficult, with so many competitors fighting to expand their networks.


With that in mind, you can rely on companies within your local area as they typically don‘t amass a massive onslaught of traffic compared to national websites. Connecting with local sites is a cost-effective and time-efficient way of growing your connections as well as building your credibility in the long run.


Tip #3: Build Links with Real-World Connections

In a business that thrives on a digital landscape, link-building is what makes the world wide web go round for various industries. Similar to networking, link-building with multiple business owners is an excellent, white-hat method for acquiring more local results with your content marketing.


Tip #4: Include Your Site on Business Listings

The world is running on digital power now, so it’s no surprise to see various towns, communities, or cities having a website of their own. These local community sites are on the constant hunt for resources to expand their visitors, which makes it the perfect leverage for your expansion. To that end, you can contribute to your local community’s business listings as a way to establish connections and increase your brand awareness within your area.


Tip #5: Target Local Keywords

Unlike international or national searches in search engines, you can use Google Keyword Planner to help gather target keywords that are based on what local customers search for in your area. This will help you gain immediate traction and help drive traffic to your site.


In Conclusion

Content marketing is a powerful tool that can help your local business acquire more traffic and gain customers in the long run. To that end, the tips above should help you improve your strategy and drive more visibility to your business.


If you’re looking for a digital marketing agency in Edmonton, Alberta to help you improve your content marketing online, get in touch with us today to see how ZL Social can help your business.

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