• ZL Social Marketing

5 Reasons to Get Your Business a Professional Website - What to Know

The marketing landscape has changed significantly over the past few years. Approaches have shifted alongside marketing, but the efficiency of these strategies remains to be the top priority. Today, business prospects can be found online. Businesses try hard to gain a share of the increasing online customer base, which is why adapting to the digital marketing landscape is crucial.

One of the best ways to beat online competitors is through website development. If you don’t already have one for your business, here are a few reasons why you need to create one now:

Reason #1: A website helps you build a reputation and credibility

When a customer wishes to search for more information about a product or service, the first thing they need is the website. While social media platforms are helpful, 84% of consumers today believe that having a website means credibility. A website also provides you with the opportunity to display any awards or professional certifications your business has achieved. On the user’s end, such information signals that you’re trustworthy and worth their time.

Reasons #2: Your website will help you attract new customers

If you’re hoping to expand your business, having a website can help you achieve just that. Launching a website means bringing in new customers, as it helps your business become visible on Google searches. Through the help of SEO (search engine optimization), you’ll be able to help your business rank well in terms of search, which will then attract a steady stream of visitors.

Reason #3: You can showcase your products and services

Your website allows you to display high-quality content, such as images and videos. This helps show potential customers what your business offers clearly. You can also take advantage of website design, incorporating your brand colours, and appropriating the theme to your physical location. If you’re a restaurant owner, for instance, you can publish your menu to let people know what you offer—and if you’re what they’re looking for!

Reason #4: Your website is open all the time

Your business cannot operate or communicate with customers after-hours, but your website remains accessible 24 hours a day. When your staff is unavailable to engage with customers interesting in your brand, your website is there to provide helpful information. It also serves as a point of contact, even allowing consumers to submit orders or make purchases.

Reason #5: Your website can serve as your online business card

On average, people spend 26 hours online each week. If you wish to be discovered where people spend most of their time in, it’s essential to let them know that you exist. Display accurate information about your company through a website. It serves as your digital business card, where people can reference it again and again for names of employees, products or services offered, as well as contact information.

The Takeaway

As a business owner, you must build a strong online presence in every aspect of the digital landscape. The best place to start is by building a website. With a well-designed, relevant, and optimized website, you will be able to reach new audiences that can become potential needs. You’ll also be able to foster connections better, ultimately fostering brand loyalty.

On the hunt for a website designing company in Edmonton, AB? At ZL Social, we offer the best digital marketing solutions for your business. Let us help you grow your business—reach out to us today!