• ZL Social Marketing

5 Positive Effects of Social Media on Search Engine Optimisation

Today, there’s no doubt that social media affects Search Engine Optimisation (SEO). In all things in this world, everything has its positive and negative effects. In this post, we’ll be talking about how social media positively impacts SEO.

Drives Website Traffic

Since there are a lot of users on every social media platform, posting compelling content that comes from your website may generate more site visits; therefore, this will boost your site traffic. Social media engagement can also keep your brand on top of the minds of users. When you get more site traffic, the better you will rank on search engines.

Boosts Brand Visibility

It’s not only your website that ranks on search engines, your social media profiles as well. Type a brand name on a search engine, and you’ll see that the company’s social media profiles will appear as well (if SEO is done right). If your brand is able to rank your social media profiles as well, you get a higher chance to beat your competitors and boost your brand visibility.

Creates More Backlinks

You can use your social media accounts to promote your content, and this is a great way to get quality backlinks. You know how backlinks are essential to SEO, and with the many users on the platform, it’s likely that you’ll catch the interest of users who have good-ranking websites that could link to your website content.

Improves Local SEO

You are aware of how local SEO is effective in marketing small businesses today. Local SEO relies on social media. Why? It’s because social media makes it simple for companies to leverage locality. Social media provides the chance for companies to show geographic placement and provide a space for users to discuss the business. The more people engage with your brand online, the more likely search engines will take notice and rank your site into local SERPs.

Serves As Search Engines

Gone are the days when users only use search engines to search online. Today, there’s a growing number of users who use social media as search engines, which means higher demand for social media marketing and SEO. Many people find businesses through a social media search. That said, it only makes sense to use SEO in your social media posts.

Wrapping Up

These are the positive effects of social media on SEO. If you want to leverage your SEO and rise above the competition, incorporate an excellent social media strategy into your digital marketing to ensure that you’ve got everything covered online.

There is no single online business today that doesn’t have social media accounts. Social media has proven itself to be a powerful ally of SEO. So, if you want to boost your site rankings and your brand, you also need to pay attention to your social media accounts. Your website and social media profiles go hand-in-hand—and with the right SEO strategies in place, you’ll be able to grow your business in no time!

If you are looking for a marketing agency in Edmonton to help you build your brand, look no more! We can help your business stand out and turn strangers into paying customers. Get in touch with us today to see how we can help.