• ZL Social Marketing

3 Social Media Factors That Actually Help Your SEO - What to Know

Social media is not a direct SEO ranking factor; yet, your business’ profile still does play a significant role in your website’s SEO performance. They may seem like entirely unrelated realms at first, but there are several ways that your social media profile and efforts affect your ranking in search engines. Consider the following information:

  • It is a great platform to establish your business’ branding.

  • Its posts boost your online visibility and drive traffic to your website.

  • It helps expand your content’s distribution.

  • It is a great way to build an online community and encourage user-generated content about your business.

SEO and social media are two powerful tools that can complement each other. It is useful to keep this in mind, especially if you are thinking of ways to boost your online marketing strategy. When it seems that you have exhausted all ways to improve your SEO performance through your website content, you can turn to social media to supplement these efforts and give your online marketing strategy its much-needed push.

In the sections below, we will explore three social media factors that actually help your SEO:

1. Social Shares

Search engines use the number of social shares, comments, and likes that your content has to indicate how helpful or valuable it is to your users. A content that is well-optimized for SEO and performs well on the medium is very likely to rank higher in search results, compared to those without social shares.

Include social media share buttons on your blog pages to encourage your visitors to share your content. Also, to leverage the potential its benefits on your content, regularly promote your most successful blog posts on your pages. The more people it will reach, the more engagement it will attract, and the more people will talk about it.

2. User-Generated Content (UGC)

User-generated content can take the form of product review videos on YouTube to customer reviews right on your pages. They can also be comments left on other websites mentioning your brand. Considering this, there are many ways that your customers can talk about your product or service, either positively or negatively.

A consistent and sufficient positive mention of your brand in social media can generate a positive SEO signal for your business. While this is something that is out of your control, ensuring that you always deliver your products or services in the best quality helps to elicit good feedback from your customers.

3. Social Media Growth

The amount of your Facebook and Twitter followers plays a part in your SEO as well. A growth in your follower count lets search engines know that your business is growing, and that’s a good signal. Also, on LinkedIn, the number of times your employees add your website on their profiles make a difference. Likewise, the way you post and keep your social media pages updated is important. Search engines favour pages that are active, so make sure that you post consistently.


There are plenty of ways that social media and SEO complement and affect each other. Now that we have discussed some of the ways they work together, it’s time to work on your marketing strategy to effectively incorporate SEO and social media.

If you lack in-house expertise in this area, you can get help from our trusted digital marketing agency in Edmonton. See how our expert marketers at ZL Social today to see how we can take your social media marketing to the next level!