How we helped Mr. Barber increase their clientele across 11+ locations.
We started by creating a social media content strategy that leveraged cinematic haircut videos and content that showcased what the Mr. Barber experience is all about. We essentially transported their audience into the barbershop to give them a taste of the experience.
We then developed a Facebook Advertising strategy. The strategy involved paid ads, to drive traffic to their online book in and check-in system. We targeted every male within a 5-mile radius of each shop.
To kick things up even higher, we collected POS data such as Names, Emails, and Phone Numbers and utilized the data to not only create a custom ad audience but also match the POS data to Facebook's data which in turns provides us with a method to track conversions (the number of people that saw the ad and visited any location without checking in or booking an appointment online).
We delivered one appointment for every $7 of advertising spend. The AAVPC (Average Annual Value Per Customer) is $400.
This represents a 57X return on ad-spend over a 12-month period!