EXXOTIC CAR RENTALS
Exxotic Car Rentals was a brand new car rental agency with one Lamborghini Gallardo and only 2-weeks of operation under their belt when we took over.
We started by creating a custom website with a fully automated booking system that includes payment and invoicing.
We then developed content assets for a digital ad campaign. These content assets consisted of cinematic video production of the cars as well as professional photography.
We then developed a Facebook Advertising strategy. The strategy involved paid ads, to drive traffic to the website.
Our first ad-set targeted the general Edmonton population, without any specific targeting. Over a one month period, we collected data on those that engaged with the ads, visited the website, and booked a car.
We used this data to develop a custom ad audience. We then implemented the custom ad audience moving forward.