How we designed a lead generating website for a local accounting firm and developed video assets for digital ads and web content.
We started by analyzing the service offering of the accounting firm and then mapped out a customer journey from start to finish.
This helped us design the website with the customer in mind. This increases the visitor to lead conversion rate.
Then, we integrated all 3rd party software used by the firm for bookings and their CRM.
The result: a responsive, mobile-friendly website, designed for lead generation.
We then developed a video content strategy that consists of client testimonials and a video promoting a "free tax evaluation" offer.