CANADA SCHOOL OF BARBERING

CASE STUDY

Canada School Of Barbering wanted more barber students for their Edmonton based school.

We started by creating a social media content strategy that leveraged student video testimonials and content that showcased what a day in the classroom is like. We essentially transported their audience into the classroom to give them a taste of the experience.

PHASE ONE

We then used the video content to run digital ad campaigns on Facebook and Instagram in Alberta, British Columbia, and Ontario.

We developed a custom ad audience over a period of 3 months based on those that visited the website through the ads, watched at least 50% of any of the video ads, inquired about any of the programs, or signed up for the program.

This custom ad audience essentially targets everybody that is most similar to these prospects.

PHASE TWO

We delivered a total of 57 new students over an 8-month period.

 

Each student is valued at $3500.

With a total ad-spend of $5,257.15, their return was $199,500.

 

That's a 38X ROI.

 

670% Increase In Organic Reach On Social Platforms.

 

340% Increase In Paid Reach.

RESULTS

These results were produced after we took the account over from another Edmonton based digital agency.